EY and LinkedIn have forged a first-of-its-kind strategic alliance with the aim of building new products and services for the enterprise market to help companies around the globe transform their sales capabilities using cutting-edge technologies including social media and data analytics. The alliance will leverage EY's business transformation knowledge combined with LinkedIn's massive network of more than 400 million professionals. Woody Driggs, EY's America's Digital Lead, also helms the alliance. Consulting sat down with him to talk about the partnership and what it means for the B2B world going forward.
Consulting: How did this alliance happen?