The following is an excerpt from in a High-Speed World by Deloitte Consulting’s Jonathan Copulsky. For three decades, Copulsky, a principal at Deloitte, has helped organizations build their brands as a chief marketing officer and strategic marketing advisor.
I still remember Sally Field, while she held her “Coal Miner’s Daughter” Best Actress Oscar aloft, gushing to the audience “You LIKE me!! You really LIKE me!!” Why is it so important for us to be liked? And make no mistake—it is important to be liked—very important in business.
Over the last decade, corporate IT’s charter was to reduce business and technology costs by optimizing existing assets and processes. The perceived role of IT was to keep systems humming and up-to-date, while tightly controlling costs.
For global communication leader Motorola, the success of its “Business 365 Live” initiative hinged on seamless functioning of the company’s IT environment. So, Motorola called up Tata Consultancy Services (TCS).
Andy Stefanovich explains his framework for unleashing creativity in any organization known as the 5Ms—mood, mindset, mechanics, measurement and momentum.
