Consulting News

Social media is, perhaps surprisingly, a powerful tool for B2B marketers. Today, we're just beginning to realize its potential – and not just LinkedIn, but also consumer-oriented social media. Babar Khan reached out to Tracy David, the CMO of Shareablee Inc. to learn her experiences with the medium and its impact on her employers bottom line.

Accountability is crucial to ensuring high performance within an organization. This isn't groundbreaking news! So, why isn't incentivizing accountability a core part of every business? Studies have shown the organizations that thrive with engaged and motivated employees have managers that spend 10 percent to 20 percent of their time on professional and personal team-building activities.

Telecom's in a major transition and "Communications Service Provider Consultants" find themselves confronting many new challenges for clients. And there's also ample opportunity—especially in the areas of compliance, competition, consolidation and cost. How do you consult to an industry changing so rapidly that it eludes a standard definition? It's a question that telecommunications consultants—or "communication service provider" consultants; or even "integrated digital service provider (IDSP)" consultants—are currently grappling with, very happily.

The Four Global Forces Breaking All the Trends By Richard Dobbs, James Manyika and Jonathan Woetzel McKinsey & Company, $27.99, 288 pages During…

Achieve Strategic Advantage with Marketing that Matters By Linda J. Popky Bibliomotion, Inc., $27.95 195 pages Few would argue that the business…

How Albania, Xiaomi, Tencent and Other Companies are Changing the Rules of Business By Edward Tse Portfolio/Penguin, 230 pages, $27.95 The…