Capgemini investment survey indicates technology, AI will drive growth for 2024
- 83% plan to increase investments in digital tools and technology, in particular AI as a driver of innovation and revenue growth, in the next 12-18 months.
- 52% intend to do the same for sustainability
Business leaders are starting 2024 with an increased level of optimism about their organization's future growth compared to 12 months ago, according to a report released today. The Capgemini Research Institute's Embracing a Brighter Future: Investment Priorities for 2024 report, explores the investment plans of 2,000 business leaders globally for the next 12-18 months. Customer experience, innovation, talent and skills, sustainability, and supply chains are strategic business areas set to benefit from increased investment.
According to the report, 56% of business leaders retain confidence in their organization's future growth despite current macroeconomic headwinds, up from 42% 12 months ago. However, less than a third of them are optimistic about the global operating environment.
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