By the numbers:

73% of global consumers now use generative AI, a sharp increase from 45% in early 2024.
71% of users worry that inaccurate AI outputs could influence real-world events.
63% are concerned that over-reliance on AI may erode human skills like critical thinking.
30% fewer users now believe they will come to rely on GenAI for most of their daily decisions compared to Prophet's 2024 study.

The big picture: The report shows users are moving beyond simple prompting and want AI to function more like autonomous agents that anticipate their needs with minimal friction. This is shifting expectations for how they interact with businesses.

Two-thirds of people want AI systems that can interpret their intent without needing carefully written prompts.
The most desired capabilities include AI that can monitor for discounts and automate purchases (60%), proactively manage services to prevent issues (54%), and even negotiate pricing on the consumer's behalf (49%).

Between the lines: As consumers look for more integrated and autonomous AI, their anxieties about its impact are also rising. The report indicates that simply providing a functional tool is no longer enough. Businesses are now tasked with designing AI experiences that feel "human, and emotionally resonant," according to Prophet President Chiaki Nishino.

This means redirecting AI investments from pure efficiency gains toward innovations that build confidence and provide emotional benefits, not just utility.

What they're saying: "Users are signaling AI should meet them where they are, without requiring them to adapt their behavior to a tool," said Chan Suh, Chief Digital Officer at Prophet. "As generative AI becomes more embedded in everyday decision-making, the next phase will be defined less by access and more by experience, including how naturally these systems fit into people's lives, and how much trust they can earn along the way."

SURVEY: AI Adoption Surges, But So Does User Distrust

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