Risk is ever-evolving. Today's firm has far more elements to consider when assessing risk than at any other point in the history of business acceptance. One risk that only fairly recently is getting serious consideration is client risk — the reputational risk of taking on clients with misaligned interests. Never before has consideration of the client's business model, reputation, history and culture factored as such an integral part of the equation. Not assessing potential conflicts of interest or values in a client can have a long-term impact on your business.
How important is aligning reputation, culture, values and industries? Where are the lines drawn? Is there an industry standard or best practices? Which elements of alignment are most important?