Cyber Security and Strategy: PwC's Grant Waterfall on breaches, the data economy and C-level attitudes

Recent hacks, breaches and malware attacks around the globe have forced companies to re-examine their methods of safeguarding consumer data. And consumers are paying attention. PwC's recent Consumer Intelligence Series: Protect.me report on consumer attitudes of the perils of cyberspace shows that 92 percent of those surveyed think cybersecurity should be at the forefront of any company's strategy. We sat down with Grant Waterfall, PwC's U.S. Cybersecurity & Privacy Deputy Lead to talk about the target-rich environment in today's data economy, consumer attitudes, and how companies are shifting their thinking.

Consulting: What's the typical consumer attitude towards cybersecurity threats?

Waterfall: There's a much higher level of awareness and I think it's playing out in the report. I think we're seeing an environment where you've got a rapidly increasing level of awareness and consumers are getting far more interested in how companies are handling it.