It's no secret that many consulting firms leverage benchmarking to see how their organization's performance measures up. And while critically important, that's only part of the equation. The other aspect, employed by the profession's very best firms, is applying the metrics that matter to implement action and effect change. These firms go from good to great by bringing a whole new mindset to metrics to take benchmarking to a whole new level. Intrigued? You should be. Too often, consulting firm leaders are too content to sit back and wait for the metrics to matter, treating benchmarking as a passive exercise. While there's nothing inherently wrong with this approach, savvy firm leaders, equipped with the right tools and resources, understand that benchmarking is an active endeavor that can drive results across the entire organization—and right down to the bottom line. This is benchmarking's magic bullet. And, unfortunately, too many firms are misfiring.
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