The New World of Marketing: How Technology Will Shape Its Future

Live Date: Tuesday, February 11, 2014 at 1:00 p.m. (EST)

Would you believe that in the not-too-distant future, Chief Marketing Officers will be spending more on IT than Chief Information Officers? It's true… and it may become a reality sooner than you think. When it does, it will have enormous impact on how your clients think about and execute the marketing function within their organizations. What does it mean for consultants and their clients?

Analytics and Big Data, as well as emerging Media are the next big thing in marketing. And big ideas drive the C-level agenda. So, what are CMOs and CIOs to do? Clearly the intersection of marketing and IT functions should create a burning platform that will bring clarity and harmony. All too often, that's not the case. Marketing, like all aspects of the entire organization, needs great technology to digitize more of its customer interactions.