KPMG will acquire the analytical solutions company Link Analytics LLC, expanding the U.S. audit, tax and advisory firm's sophisticated data and analytics capabilities to help clients drive growth through customer acquisition and loyalty, and big data monetization.
The transaction is expected to close in the near term. Financial terms of the agreement will not be disclosed.
"Data is everywhere, and today's consumers are more informed and discerning regarding products and services, and this has produced a critical need for companies to understand what drives those behaviors," saYS Alton Adams, a KPMG principal in Management Consulting and U.S. leader for Customer Strategy & Growth. "Increasingly, the ability to gather, analyze, contextualize and disseminate data is critical to our clients' growth aspirations, and the acquisition of Link Analytics dramatically accelerates our ability to embed advanced analytics inside our clients' organizations."
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