The Practical Strategist

Cesare Mainardi, Booz & Company’s new CEO, says it’s a great time to be at Booz. And he’s right. The firm’s focus on its differentiated approach of capabilities-driven strategy is paying off in a big way in the marketplace.

| October 11, 2012

Cesare Mainardi Cesare Mainardi, Booz & Company's new CEO, says it's a great time to be at Booz. And he's right. The firm's focus on its differentiated approach of capabilities-driven strategy is paying off in a big way in the marketplace.

Cesare Mainardi likes to talk snack food. Well, a company that makes snack food, that is. Frito-Lay to be exact. The reason Mainardi likes to talk about Frito-Lay, the snack
division of PepsiCo., has nothing to do with Cheetos, Fritos or Doritos, but rather, how the snack-food company has been laser-focused on key capabilities that set it apart from its competitors. The company has implemented strategies and built a value chain that few others could replicate—it stocks its own products on store shelves, for starters, which is pretty much unheard of today.

Mainardi likes to point to Frito-Lay as a prime example of what Booz & Company's capabilities-driven approach looks like in the real world.

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