December 21, 2008
For an industry built on the concept of strategic change, consulting hasn’t changed much since Marvin Bower took the reins at McKinsey & Co. back in 1937. Now, as then, consultants talk about working cases, as if we are defense lawyers distancing ourselves from an unsavory client. Like the early acolytes of time-and-motion studies, we profess a detached, scientific objectivity, analyzing our corporate specimens the way entomologists pin butterfly wings to a board. And we still communicate in our own Esperanto, only now it’s written in Power- Point. Worst of all, we’re still brains for hire. Have contract, will travel — expenses reimbursable, of course.