Long-term savings such as investment-linked insurance, annuities and endowments are #1 in the top five most desired personalized offerings.

Long term savings (80%); income protection (79%); pet (74%); travel (74%); mobile phone/gadget (68%).

Women are more likely to hold only one insurance policy and to feel uninformed about available insurance products.

Single policyholder – 43% of women, 26% of men, 35% of all respondents (up from 30% in 2021).
Feel well-informed – 74% of women, 85% of men, 79% of all respondents; overall, there has been 16% increase in the number of policyholders who consider themselves well-informed.

Women, older adults (55-65 years), and policyholders with children are least comfortable sharing additional personal data.

Men, married individuals, and higher income respondents are more open to data sharing.
Only 5% of respondents do not trust their insurer with any additional personal data.

Value for money and affordable premiums are important to everyone, but particularly for older adults and women.

Value for money – 42% of all respondents, 53% of older adults, 47% of women.
Affordable premiums – 42% of all respondents, 63% of older adults, 49% of women.

Only 21% of survey respondents holding multiple insurance policies use a single insurance company to meet all their coverage needs.

Capco's 2023 US Insurance Survey can be downloaded here.

Capco US Insurance Survey Confirms US Policyholders' Desire For Personalized Offerings