The following is an excerpt from KCRA's new research report on Commercial Execution
Market Trends
Commercial execution is a component of the marketing and sales system through which companies develop and execute their commercial plans. Commercial execution consists of the channel strategy, route-to-market, merchandising, and sales coverage and engagement model that deliver on these plans alongside pricing and value capture, customer experience, communications, and relationship management. The objective of commercial execution is to maximize the revenue realized from commercial plans, while minimizing the selling expenses by adjusting the where, what, and how of selling.
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