More than 75 percent of the highest performing organizations cite growth or innovation as the chief value of big data and analytics, and almost two-thirds say some form of political or executive resistance is the primary barrier to realizing the full value of their investments, according to the IBM Institute for Business Value study.
|The "Analytics: A Blueprint for Value" study found more than two-thirds of respondents are applying Big Data and analytics to support revenue-generation strategies, rather than cost containment.
|Additionally, the study revealed that almost 40 percent of companies see a rapid return on investment within the first six months of analytics adoption.