As social media increasingly redefines what passes for communication and information today, firms are beginning to question whether they should continue to invest in developing high-quality content.
Joe Kornik | April 14, 2012
By Bernie Thiel and Susan Buddenbaum
"They don't make them like they used to."
How often have we said that when lamenting the current state of a product's or service's quality? Whether we're talking about a car, washing machine, newspaper delivery or the service provided by a retailer, there's an innate sense that quality has eroded with each passing year. Unfortunately, the same could be observed about the marketing content many consulting firms produce.
"Mind-boggling." That's one way to describe the pace of change in today's business environment. To succeed, businesses have to be willing to change, innovate and take educated risks. And the old adage "opportunity rarely knocks twice" is still around, simply because it happens to be true.
