How the Best Managers Create a Culture
of Belief and Drive Big Results
By Adrian Gostick and Chester Elton, Free Press, 256 pages; $25
Adrian Gostick and Chester Elton are at it again. This time, the authors of the best-sellers The Carrot Principle and The Orange Revolution , are focusing in on managers, those often overlooked and underappreciated cog in the working wheel.
Gostick and Elton are founders of The Culture Works, a training and consulting firm focused on employee engagement solutions tailored to meet a company's unique culture. For this book, the two teamed with Towers Watson to analyze a 300,000-person study conducted during the worst of the recession. What they found was employees at the highest performing organizations were not only engaged, but enabled and energized, as well.