Griffin Strategic Advisors LLC, a Chicago-based strategy and operations firm, announced earlier this month that it had been acquired by Acosta Sales & Marketing, a sales and marketing agency in the consumer packaged goods industry.
Griffin, who has been doing consulting work for Acosta for years, will join with Acosta's Marketing Group to form AMG Strategic Advisors, a new business unit led by Griffin's CEO Carrie Shea. Shea will serve as President of the new AMG Strategic Advisors, which—when combined with Griffin—will have 48 consultants and more than 60 FTEs, including industry experts and specialists.
The deal, which will unite Griffin's strategic prowess with Acosta's insights and data analysis capabilities, has the potential to be "transformative for the consulting industry," Shea says. "I think this is going to shake up the entire consulting industry, and I think it needs to be shaken up, honestly. We're excited to be a first mover in helping do that."
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