By Taposh Dutta Roy and Rekha Rajasekharan
"My life has become a lot more interesting," thought Chuck while brunching with three friends on the Horn Blower Cruise in San Francisco. In fact, thanks to Groupon, Chuck and 5000 of his fellow Groupon groupies all had the opportunity to enjoy the Horn Blower Cruise Brunch for just $35 – a discount of $40 per person. How was such a massive discount offer possible? Simple: the power of Social Media.
"The Cluetrain Manifesto1" pointed out that "Markets are Conversations". And to be successful, commerce needs to be rooted in the needs of its target market. Marketing teams have finally started investing in conversations with end users. In this article, we discuss the impact of social media on individuals and businesses and provide an insight as to what consultants need to know while recommending strategies for Social Media to their clients.
To continue reading, become an ALM digital reader
Benefits include:
- Authoritative and broad coverage of the business of consulting
- Industry-leading awards programs like Best Firms to Work For, Global Leades and Rising Stars
- An informative newsletter that goes into the trends shaping the industry
- Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
