By Tom Waite
|We've seen this picture before. Clients are anxious, balking at your fees or delaying and even cancelling engagements. Prospects are postponing decisions or not returning phone calls. And consulting firms are instituting hiring freezes, closing unprofitable offices and even laying off staff. Now they are poised to make deep cuts in their marketing and business development expenses.
|Every marketing and business development executive will tell you that a recession is precisely the right time to increase your expenditures and grab market share from your competition. And then they will tell you to trust them because the ROI
