Barry Samria spent more than two decades working in consulting before launching Audere Partners with some colleagues in 2016. During those 20 years, he noticed a few things: One, even though consulting firms are proponents of change, when it comes to changing internally, they are very conservative; and two, firm leaders all talk about values but it’s often a “check the box” exercise. Few firms practice what they preach.
“Those were the two things that drove us as we sat down to create something really daring and bold,” says Samria, a Managing Partner with Audere. “We’re really trying to build a brand based on values, no exceptions. We wanted to have a clear set of values that everyone understood. We set out to change the course of consulting. We wouldn’t be afraid to be daring and bold.”
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