One on One with Revel Consulting's Vikas Kamran

The proliferation of digital services has forever changed the business landscape, and heads of large B2B companies are starting to wrap their heads around…

| February 15, 2017

ART1150785_VikasKamranThe proliferation of digital services has forever changed the business landscape, and heads of large B2B companies are starting to wrap their heads around what was once a very fragmented marketplace as the pieces have come together. To make sense of it all requires a partner well versed in digital, with tested methodologies to help clients get maximum value out of their digital investments. Consulting caught up with Revel Consulting CEO Vikas Kamran to talk about the huge opportunities in this $2 trillion industry.

Consulting: How has digital changed the way B2B companies operate globally?

Kamran: Over the last eight years, cloud or SaaS or Hardware as a service has basically commoditized the data center play, it's commoditized what it takes to really build an application and get it out to customers, so now a lot of them are dealing with the struggles every day of how to stay in front of their market, how to remain relevant, and really thinking about what is the continual energy they need to put forth to understand the long tail as it exists in the digital marketplace considering there are so many competitors. Revel's entire community model that supports our business is really built on that context of digital disruption, the innovation flywheel allows us to continually build, store and release the relevant energy into our engagements, so when we're talking to B2B customers, irrespective of whether they're a hardware or software vendor, we can truly get in there with our process and help them remain relevant in a world that changes by the second. So our goal is to operate by the millisecond. Our community process allows us to do that from a traditional consulting perspective.

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