The 2016 Top 25 Consultants: Andy Main

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Andy Main Deloitte Consulting Excellence in Leadership

Before Andy Main could reinvent clients’ businesses, he had to reinvent his own. “The consulting industry needs a bit of a shake up,” he says. “The way you do that is bring creative thinking to the business.” His model—Creative Digital Consulting—replaces issue-based consulting with ambition-based consulting and provides stronger customer experiences, makes core operations more effective, and unleashes the power of surprise, he says.

He’s also unleashed his power on Deloitte. “One of my top contributions has been leading Deloitte Digital into a new market, largely in part because I set the most recent strategy for building it into a creative digital consultancy,” Main says. “We were the first to actually make that happen, which I’m incredibly proud of. I truly believe that what we’ve done has shifted the market, and it’s not often you can say that.”

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