Are you at risk of "getting Uber'd?" With smart devices accepted as the new standard, and more and more start-ups reinventing tried and true industries (like Uber and taxis), ignoring the disruptive qualities of digital is no longer an option. Whether your organization has grown from digital roots or is a traditional brick-and-mortar developing a targeted digital innovation, the need to include digital in your business thinking is crucial for future success. What follows is a set of five "must-haves" that your organization should include in its thinking when developing a digital strategy, as well as three keys for long-term success.
1. u0007u0007Define the problem. honestly.
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