How to Choose and Execute the Right Approach
By Martin Reeves, Knut Harness and Janmejaya Sinha
Harvard Business Review Press 245 pages, $32
Most executives think they have a winning strategy, but do they? That's a question asked early and often by The Boston Consulting Group's Martin Reeves, Knut Haanes and Janmejaya Sinha in Your Strategy Needs a Strategy. In it, the authors offer a proven method to determine the strategy approach that is the best fit for a given company in a fast-changing business environment.
