With emerging risks rapidly approaching—unexpected consumer attitudes, upheaval in the retail industry, channel conflicts, product customization, dynamic pricing and an e-commerce-fueled direct-to-consumer (DTC) shift, CPG companies are scrambling for answers. Can consultants provide them?
By Eric Krell
Deloitte LLP Vice Chairman and U.S. Consumer Products Leader Pat Conroy spends a lot of time peering into the future with senior executives at consumer packaged goods (CPG) companies. The most productive meetings occur when Conroy and his clients "flatten the corner."
