Review: The Three Rules

Why do some companies achieve exceptional performance while so many others struggle to survive? That’s the question Deloitte’s Michael Raynor and Mumtaz Ahmed—along with an international team of dozens of researchers at Deloitte—set out to answer with their book .

The Three Rules How Exceptional Companies Think

By Michael Raynor and Mumtaz AhmedPortfolio/Penguin, $29.95, 231 pages