Engaging Your Team, Creating a Strategy Process, Running a Strategy Meeting, Understanding Your Competition, Combining Strategy and Tactics, Using Strategy Tools Effectively, Leading Strategy That Works
By Max McKeown
Financial Times Publishing, $14.99, 223 pages
Max McKeown's The Strategy Book focuses on how to create powerful strategies to deliver success. Using the science of strategy, the book will help readers tackle the really important challenges you face both in developing strategies and putting them into action. The book sets out to answer five critical questions: What do we know about strategy? What can strategy do for you? How can you effectively use strategy tools? How can you engage people with strategy? And, how do you avoid pitfalls, problems and screw-ups?