How We Often Miss the Point When Talking With Prospects and Clients

Heuristic techniques are frequently used as a rapid-fire way of making decisions, especially in the world of business.

| July 09, 2010

By Dave Brown

Blindfold You're driving down a deserted road when your car hits a pothole and the engine cuts out. The car slowly rolls to a halt by the side of the road. You're alone, there's no cell phone reception and there are no buildings for miles. You have the choice of trying to fix the problem or sitting there alone for a very long time.

You recall that the engine stopped suddenly, with no loud bang or grating noise, so you conclude that the problem is probably not mechanical. There was no spluttering of the engine, the power cut out immediately, so in all likelihood it's not a fuel problem.

You Might Like

For RSM, Serving the Middle Market  Brings Big Changes, Major Opportunity

For RSM, Serving the Middle Market Brings Big Changes, Major Opportunity

"Mind-boggling." That's one way to describe the pace of change in today's business environment. To succeed, businesses have to be willing to change, innovate and take educated risks. And the old adage "opportunity rarely knocks twice" is still around, simply because it happens to be true.

Terms of UsePrivacy Policy

Copyright © 2024 ALM Global, LLC. All Rights Reserved.