Consulting Recession Plan: Spend Less, Sell More

We’ve seen this picture before. Clients are anxious, balking at your fees or delaying and even cancelling engagements. Prospects are postponing decisions or not returning phone calls. And consulting firms are instituting hiring freezes, closing unprofitable offices and even laying off staff. Now they are poised to make deep cuts in their marketing and business development expenses.

By Tom Waite

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