Where "Built to Last" Ends, Does "Purpose" Begin?

Thought Leadership

After nearly five years on multiple business best-seller lists, over 70 printings, and 16 translations, Jim Collins’s Built to Last (October 2006; Palgrave MacMillan) is a book few people in business have missed. And even if you did, there was always Collins’s tag-along treatise, Good to Great, wherein the consultant and author discloses how great companies have “big, hairy, audacious goals.”

Given Collins’s hardy publishing track record, few rivals have dared to challenge Collins’s big, hairy thinking. That is, until recently.