Munich-based partner will focus on integrating AI and data into the firm's commercial growth strategies for clients amid a complex marketing and technology landscape.
Bain & Company has named Philip Dowling as the new Global Head of its Brand, Marketing and Sales (BMS) practice. The practice operates within the firm’s broader Customer practice, and Dowling will be based in Munich.
In his new position, Dowling is tasked with leading the firm's solutions for brand and commercial transformation. His responsibilities will include advancing Bain’s AI-focused offerings, scaling digital capabilities and strengthening relationships with C-suite executives. He will also work to expand Bain’s partnerships with technology providers to support client initiatives.
The appointment comes as consulting firms, advertising agencies, and technology companies increasingly compete to advise clients on marketing and sales strategy. In a statement, Dowling positioned Bain’s approach as one of "coherence," aiming to align growth strategy with technology, data, and the operational changes required to implement them effectively.
“Phil understands how to connect data, technology, and creativity to achieve real commercial impact,” said Darci Darnell, head of Bain’s global Customer practice. Darnell added that Dowling’s leadership is intended to help clients build brands that can "grow faster, sell smarter and inspire deeper loyalty."
Dowling has experience advising chief marketing officers and commercial leaders across several sectors, including consumer products, retail, financial services and automotive. His industry perspectives have been featured in publications such as Adweek, and he has spoken at events including the Cannes Lions International Festival of Creativity.
SOURCE: Bain & Company
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