Dr. Michelle Harrison, Global CEO, Verian
Following the divestment of Kantar Public from Kantar Group in September 2022, the company has consolidated its separation and independence by rebranding in all operating markets across Europe, Asia Pacific (APAC) and the United States.
From Nov. 9 2023, Kantar Public will be known as Verian.
"After seven years, we have now completed our journey as Kantar Public," said Dr. Michelle Harrison, Global CEO at Verian. "which was formerly a division of Kantar. Today, as an independent business, we start the next phase of our journey as Verian."
Combining the Latin roots for 'truth' and 'the qualities of', the name captures the Group's global expertise in bringing evidence and insight to public policy and decision making in government and the public realm.'
Harrison continued, "Our business works across all areas of the policy cycle, from research, program evaluation, behavior change, through to the creative execution of public communication. But at our heart, across all our diverse teams and continents, our people are in the profession of seeking truth for their clients. Through their research and consulting, on behalf of public policymakers, they are powering decisions that shape the world. That is how we capture our new brand purpose."
"I want to thank our Verian teams around the world for their support, commitment and dedication to maintaining a relentless focus on the needs and priorities of our clients and partners as we continue to help solve the next generation of public policy challenges. We look forward to sharing more in the coming weeks."
SOURCE: Verian
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