The 2023 Women Leaders in Consulting: Trina Hayden

Trina Hayden has managed to carve out niche markets where her background in health and safety, and human resources, has helped drive significant growth as a human capital strategist and health and safety leader in Canada and globally. She is recognized for her leadership in consulting and dedication to improving safety, skills development and promoting gender diversity.

Shortly after starting with NORCAT in 2015, she was instrumental in mapping and forecasting future talent pool requirements for over 1000 economically feasible projects over 23 different value chains for a mining and minerals industry. This project was the starting point for Trina's vision of NORCAT Advisory.

With her deep understanding of the unique needs of clients, additional projects were secured, including a notable project centered on talent and human capital operational readiness, leading to the successful underground mining skills training of 400 workers during ramp up.

With her leadership abilities, entrepreneurial spirit, and an innovative vision that others can get behind, Trina founded NORCAT Advisory in 2019. Trina has since grown NORCAT Advisory to include a diverse team of consultants and consistent annual revenue growth.

Poised to become the first woman president for the Northeastern Ontario Construction Association in its 75-year history, Trina strives to enhance industry standards. Her commitment to advocacy and action is reflected in her roles as H&S Committee Chair, Women in Construction Committee volunteer, and alternate member of the Construction Legislative Review Committee. Trina's leadership led to her being awarded COCA's President's Award in 2022, recognizing her standout contributions to the WSIB-OH&S Committee.

Trina's commitment to safety and championing women in industry earned her a spot among Canada's Top Women in Safety by the Canadian Occupational Safety magazine in 2022, and in 2023 Trina was the silver winner for OHS Canada's Community Leader Award.

What do you consider your greatest personal or professional achievement?

Looking back on my journey, my greatest achievement isn't simply a title or a singular accolade. While founding NORCAT Advisory, leading a talented team of consultants, and being recognized for my efforts in safety and promoting gender diversity have been incredible milestones, the real achievement is rooted deeper. It lies in the cumulative impact I've been privileged to be part of making on the industry, where our work directly influences the skills development and safety of countless individuals. It's witnessing firsthand how our contributions have empowered organizations and workers to flourish, and how our insights have paved the way for meaningful change in the industry.

But beyond the broader impact, my most cherished accomplishment has been in mentoring and coaching. It's in those moments when I've connected with an individual, guiding them through their personal and professional growth that I truly feel I've made a lasting difference. Every time I've had the privilege of helping someone discover their purpose, passion and place in the world, it reaffirms my belief that the essence of leadership lies in elevating others. So, if I had to pinpoint my greatest achievement, it would be creating an environment where my team, colleagues and clients feel valued, heard, and inspired to reach their fullest potential.

Every recognition or award, while deeply honored, serves as a testament to the collective effort of all the people I've had the privilege to work with and support. It's a beautiful reminder that success isn't just about individual accomplishments, but about the lives we touch and the change we champion along the way.

What's the best advice—consulting or otherwise—you've ever received?

I was about to walk into a critical meeting with a high-profile client, and I was aware that I would be the youngest person in the room, not to mention the only woman. I felt very out of place, and kept thinking, "What am I doing here? I don't belong here. Have I earned this seat?" These thoughts were circulating through my head.

Just as these insecurities threatened to overshadow my confidence, Don Duval – NORCAT's CEO – looked at me and, sensing my apprehension, said "just remember, when it comes to building human capital and occupational health and safety, you're the smartest person in the room. This is what you do, this is what you know. All of the other people in this room are coming from different disciplines and they are coming to you because YOU are the expert.

I have held on to those words ever since. His words weren't just a lifeline that day but have since become an anchor for my conviction and purpose. That was a moment of clarity. It was a reminder of my worth and the unique value I bring to the table, and the best advice I've ever received.

What advice would you give to a female consultant just beginning her career?

Starting as a consultant can be exciting and a bit overwhelming. For a woman diving into this journey, here's my advice:

Be Proud of Your Goals: Always be ready to share your dreams and where you want to go in your career. Whether you're in a big company, a small startup or a nonprofit, remember that you are the best person to speak up for yourself. Think about what gets you excited about work every day and show that energy. It can motivate you and the people around you.

Say Yes to Challenges: There was a study that found that men often go for a job if they meet about 60% of the job requirements, while women wait until they feel they meet all of them. My suggestion? Go for it, even if you don't tick every box. Instead of worrying about what you don't know, focus on your drive and how you can learn. My favorite advice to new consultants – "Everything is Figureoutable."

Network. Network. Network: In the consulting world, your connections can open doors and offer insights. It's not just about collecting contacts, but genuinely learning from others. By being active in the industry, by being seen and being heard, you make an impression. Every interaction contributes to your personal brand. So, attend those meetings and conferences, join discussions, ask questions and offer your perspective. Building strong relationships isn't just about advancing in your career; it's about growing as a professional and individual.

To every new female consultant: Your journey will have highs, lows and many learning moments. Embrace them all and remember that your unique mix of determination and relationships will guide you forward.

What does this recognition mean to you?

It is an honor to be recognized as one of the women leaders in consulting for my excellence in leadership by Consulting Magazine. This award not only validates the hard work I've put into my career, but it also serves as a testament to the growing influence and vital role women leaders are playing in shaping the future of the consulting industry. It has been an incredible journey so far and look forward to continuing to drive industry growth, build talent and human capital, and improve workplace health and safety.

I am immensely thankful for the platform that allows us to celebrate diversity, inclusion, and meaningful leadership within the consulting industry.

Let's continue to inspire the next generation of women leaders in consulting and foster an environment that champions diversity and excellence for all.