Jay Rosen, founder, president and co-chairperson of Health Management Associates (HMA), has announced the firm's acquisition of Lovell Communications, a leading strategic communications and change management firm that exclusively serves the health care industry.
Founded in 1988 and based in Nashville, Tennessee, award-winning Lovell Communications provides communication solutions and strategies for health care organizations across the country. Lovell has helped clients of all size manage crises, navigate change, maximize brand potential and grow business. Services include creation of corporate communication programs, marketing and media strategies, transaction support, and helping clients navigate complex operational, reputational and regulatory issues.
"Lovell's strategists have an impressive track record of helping health care clients overcome challenges and seize opportunities," Rosen said. "They are a natural addition to our company as we open a Nashville office and continue to expand the depth and breadth of services we offer our clients and partners."
Lovell CEO Rosemary Plorin will continue to lead the firm, which will operate as Lovell Communications, an HMA Company. In addition to serving integrated health systems, hospitals and providers across the country, Lovell's clients include health care suppliers, consultants, associations and innovators throughout the industry.
"As the pace of transformation in health care continuously increases, the need for effective, strategic communications has never been greater," Plorin said. "We are honored to offer our expertise in support of HMA's clients and look forward to what we will accomplish together as we pursue a shared commitment to making health care more accessible, equitable and effective."
HMA's new Nashville office is co-located with the Lovell office in the Westpark Building at 3212 West End Ave.
SOURCE: HMA
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