Kantar Public, a global evidence and advisory business for governments and the public realm, has announced the appointment of Lucy Birch as Chief Marketing and Communications Officer and as a member of the global Board.

Lucy joins from PwC where she led global Strategic Marketing. She has over 20 years of Marketing and Communications leadership experience across B2B, B2C and the public sector. Most recently at PwC she was responsible for the marketing and brand campaign to launch PwC's new global strategy and ESG proposition around the world. Prior to her global role, she led Marketing and Brand for PwC in the UK, transforming and building an award-winning Marketing and Brand function.

Lucy brings an extensive range of communications and marketing experience based within global organizations. In her new role, Lucy will continue to build on Kantar Public's global reputation as a leading provider of end-to-end evaluation and advisory to international governments and public realm clients whilst overseeing the launch of new offer areas.

Kantar Public's Global CEO Dr. Michelle Harrison, said, "I am delighted to welcome Lucy to join us in the Kantar Public leadership team. Lucy's marketing and communications expertise will help shape and increase the global reach of the incredible work our teams provide to our clients. Lucy's previous experience will help shape the future of Kantar Public's brand during a time of exciting change and opportunity."

Lucy Birch, CMO, Kantar Public

On her appointment, Lucy commented: "It is an immense privilege to be joining Kantar Public at such an exciting point in their journey. The strength of purpose across all dimensions of Kantar Public to play a critical role in helping to find solutions to some of the biggest and most complex problems affecting our world and society today is inspiring. I'm excited to have the opportunity to nurture a brand which gets to the heart of what Kantar Public stands for around the world, whilst supporting strong sustainable growth in the years ahead."

SOURCE: KANTAR Public

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