PGA of America taps CapTech to enhance PGA member and customer experience
The PGA of America recently announced its selection of CapTech Ventures, Inc. (CapTech), a leading technology consulting firm, as its official digital technology services agency.
CapTech will work with the PGA of America to harness its data and develop innovative technology to enhance how PGA Members and golfers engage with the game, along with providing services at the new PGA headquarters in Frisco, Texas, opening later this year.
"Utilizing technology to its highest potential in order to improve our Members' overall experience and expand their capabilities is one of our top priorities as we enter 2022," said PGA of America CEO Seth Waugh. "CapTech will help us maximize our use of technology and develop digital applications that continue to enhance every aspect of how people participate in golf."
"The use of data and technology have rapidly transformed golf," CapTech Chairman Sandy Williamson said. "We are honored to partner with PGA of America to further its efforts to create digital platforms that will drive the game for its Members and golfers of all levels."
Technology manufacturers that produce wearables, GPS distance trackers and scoring apps all have contributed to a wealth of information available to allow organizations like the PGA to enhance and improve the overall golf experience.
CapTech believes data is a foundational asset for organizations to enhance all aspects of their business and customer experiences. Through CapTech's work directly for professional sports leagues and through its creation of a golf data productization lab, it has demonstrated its ability to harness the power of organizational data to transform customer experiences, improve product effectiveness and open new revenue streams. With technology becoming more prevalent in golf over the years, CapTech and the PGA will leverage the information produced to enhance the overall golfer experience.
SOURCE: CapTech
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