New brand includes re-focus of teams, offerings and culture to improve client engagement.
IBM today unveiled a new brand identity as part of its hybrid cloud and AI strategy. In anticipation of the Kyndryl spin this quarter, IBM has renamed its Global Business Services unit to IBM Consulting to better convey the nature of its capabilities.
The consulting industry is seeing tremendous demand given massive shortages in IT skills and expertise. Business leaders are looking for radical outcomes, and no longer see a distinction between business consulting and technology deployment.
"We are living in a moment when digital transformation is becoming ever deeper and more pervasive," says Mark Foster, senior vice president, IBM Consulting. "Every organization on the planet is looking to apply technology to reinvent their business models, ways of working and strategic platforms. Business leaders undergoing digital and business transformation must innovate faster, speed up and rethink processes, creatively deploy new technology, and accelerate outcomes. There is a real need to identify the execution partners that can help co-create, co-execute and co-operate the broad and complex change journeys that now need to be navigated."
"Our clients also aspire to run modern businesses to deliver that positive change at scale," added Foster. "And they have told us they want a consulting services partner that understands the stakes of this moment and will work with them to drive change – with openness, and with commitment."
The new name is designed to celebrate the skills and passion of the more than 140,000 IBM Consultants who work to address the central tension of modern business: the need to evolve, and to lead with empathy.
With this new brand comes a re-focusing of teams, offerings, and culture around a new ethos – Accelerate Together – reflecting their commitment to deliver rapid business value while acting as a truly collaborative partner. By simplifying areas of focus and differentiation – Strategy, Experience, Technology and Operations – the goal is to make their range of capabilities easier for clients to navigate and engage with.
More information can be found here.
Source: IBM
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