Digital products and services provider Duff & Phelps has announced it plans to unify its brand under the Kroll name. The move comes nearly three years after Duff & Phelps acquired Kroll to bolster its investigation, risk mitigation, and governance services.
Duff & Phelps has had over 30 acquisitions since its founding in 1932, including the Kroll acquisition in March 2018. In that time the firm has grown from a 10-person advisory firm to service 61 percent of the Fortune 100, according to a company news release.
Chief marketing communications officer for Duff & Phelps, Marty Dauer, said among the reasons for the rebrand is to leverage the Kroll brand's strong global name recognition.
"This marks a major milestone for our company and I am thrilled to introduce the new Kroll, built from the strength of our acquired brands," says Jacob Silverman, Chief Executive Officer of Duff & Phelps (now Kroll). "Unifying under the Kroll name allows us to represent the full suite of services we provide to our clients, and our cohesive approach to delivering tech-forward solutions to the market. Our Kroll 'lens,' the focal point of our new logo, represents the perspective we bring when helping to address our clients' most complex challenges."
Kroll has nearly 5,000 professionals in 30 countries and territories globally working with clients across sectors including valuation, expert services, investigations, cybersecurity, corporate finance, restructuring, data analytics and regulatory compliance.
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