Started in 2006 in Paris over a bottle of wine, Levementum set out to be an entirely different type of consulting and services company. With a focus on B2C strategy, the firm partners with its customer to optimize every stage of the customer lifecycle using leading technology solutions like Salesforce's products, including Sales, Service, Marketing, and Commerce Clouds.
Doug Guilbeau, CEO and co-founder of the firm had been implementing CRM internally for his own company and he and a co-worker thought they we were pretty good at teaching people how to use it. "So, we figured we might as well start our own company." So they did.
Guilbeau says Levementum is focused on helping companies who sell products and services to consumers make sense of how to use a complicated platform. "That takes us into industries like retail, hospitality and entertainment, among others," he says. "In all of those industries there has been a massive and rapid disruption in the traditional ways those companies interact with consumers. That's why we resonate. It's been a wild ride, but we're just getting started."
For the first decade or so, Levementum had slow but steady growth. But that all changed in 2016. "We went from a Salesforce registered partner, the lowest level, to a platinum partner, the highest level, in basically a year," Guilbeau says. "My understanding is that's never been done before. It's a testament to how Michael and his team are at driving this value message back into the customers and the Salesforce ecosystem."
"Michael" is Michael Burton, Senior Vice President of Sales, Marketing & Alliances who joined Levementum from Salesforce in 2016— and the rocket ride began. Levementum grew revenue 70 percent in 2017 and is forecasting another 63 percent for this year.
"The work just started coming in," Burton says. "We were able to put together some incredible people, a lot of the team I had at Salesforce came over with me. We started to make lots of incredible introductions at brands that are pretty much way out of our weight class and they started coming in."
Now, the pipeline is stronger than it's ever been and January was the best month in firm history. "I haven't even done a real marketing campaign; it's all been word of mouth and that was by design. But then, it just exponentially exploded and started growing. It really snowballed, and it's crazy how much we've done in just the last two years."
Burton says helping marketers leverage Salesforce to better connect with their direct consumers is where Levementum plays best and that spans across marketing, service and commerce. "There are very few Salesforce partners that are focused on that so we're filling that void, particularly in the sports and entertainment sectors," Burton says. "Last year alone we added 133 net new customers. Clients are confused; there's so much noise out there and they're overwhelmed with the amount of data they're dealing with, and that's our opportunity to come in and develop the picture for them."
Levementum counts some pretty impressive brands among its clients, including the Philadelphia Eagles and Caesars Entertainment.
By 2021, Burton says he expects Levementum to be well north of $50 million.
"The world changed when Michael Burton showed up at Levementum," Guilbeau says. "The results and the opportunities we have in front of us are 100 percent as a result of what he enables and it's a pleasure to just have the opportunity to keep up."
Headquarters: Chandler, Ariz.
Additional Offices: Indianapolis
Service Lines: IT, Strategy
Client Industries: Healthcare, Entertainment, Hospitality, High Tech, Communications, Retail
Billable Consultants
2016: 15
2017: 48
2018 (projected): 95
Revenue (in millions)
2016: $9.4
2017: $16
2018 (projected): $26
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