Antenna
Rank: 31 Revenue Growth: 174%
Antenna is a leader in bringing top marketing professionals to corporations and non-profits for project-based consulting, interim leadership, and staff augmentation engagements. With headquarters in Minneapolis, Antenna draws from its private community of experienced marketers to provide clients with on-demand resources—both individuals and teams. "Our vision is to fundamentally change the way marketing teams get work done by helping clients balance the flexibility and expertise required by today's modern marketing organization," says Brendon Schrader, Founder and CEO. Schrader sat down with Consulting to discuss Antenna's growth and performance.
Consulting: What were the main factors that contributed to your firm's exceptional growth?
Schrader: Antenna's consulting model is designed to provide marketing organizations with flexible, on-demand consulting resources. As the marketing discipline continues to evolve, the need for specific skills, talents, and resources has become more critical for our clients to accelerate their business. We continue to focus on scaling our firm, reinvesting in the company, and integrating new systems and technology into our business for growth.
Consulting: How is this year shaping up for your firm?
Schrader: 2017 has been another growth year for Antenna. We continue to build our firm and focus on our internal infrastructure to better deliver service to clients and create a strong experience for our consultants.
Consulting: How would you describe your firm's outlook for 2018? Where do you see the most opportunities?
Schrader: We see strong growth opportunities in three specific areas of marketing. Marketing automation, content creation, and marketing analytics. We provide individual resources and outsourced teams to tackle these types of challenges for our clients. As marketing moves to more personalization, automation, and engagement, we are building our expertise and talent pipelines accordingly.
Consulting: What would you say are your firm's biggest challenges in 2018?
Schrader: Our business is unique in that we continue to serve two distinct audiences—our great clients and our talented consultants. Our talent is the heart of what we do, and we have been taking big steps to ensure that they are connected, supported, and growing while on assignment. We also want to keep a close eye on our client relationships, so they stay strong and productive. We know that we can be helpful not only in bringing them top consultants, but making sure they maximize the talent they have from us.
Consulting: What does being named one of Consulting's Fastest Growing Firms mean to your firm, your employees and your clients?
Schrader: Being named again to Consulting magazine's Fastest Growing Firms is an incredible honor. Antenna's success comes from our focus on community and our commitment to the people who work with us. This recognition is a direct reflection of our consultants' hard work. They are the face of our brand, and our growth is fueled by the collective work of all the great people we have here at Antenna.
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