How to Choose and Execute the Right Approach
By Martin Reeves, Knut Harness and Janmejaya Sinha
Harvard Business Review Press 245 pages, $32
Most executives think they have a winning strategy, but do they? That's a question asked early and often by The Boston Consulting Group's Martin Reeves, Knut Haanes and Janmejaya Sinha in Your Strategy Needs a Strategy. In it, the authors offer a proven method to determine the strategy approach that is the best fit for a given company in a fast-changing business environment.
They begin by showing leaders how to assess their business environment— how unpredictable it is, how much power they have to alter it and how harsh the environment is—a critical component to getting strategy right. They group existing strategy approaches into five categories (Be Big, Be Fast, Be First, Be the Orchestrator or Be Viable).
In depth explanations of each of these approaches will provide critical insights to help leaders match their approach to strategy to their environment, helping to determine when and how to execute each one, and avoid a potentially fatal mismatch.
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.