Review: Chief Customer Officer

Customer experience has become a priority for nearly every CEO in every industry. And, now that customers have the ability to tell others what they think across the channels and platforms, social media has become a function in heightening CEOs' focus on improving and elevating customer experience.

In Chief Customer Officer 2.0, author Jeanne Bliss argues that too many company leaders chase the silver bullet of the moment when they should focus on embedding a company-wide set of behaviors that will lead to customer-driven growth. Bliss harnesses over three decades of experience to give business leaders the straight talk they need to earn the right to customer-driven profitability and loyalty.