Review: The Attacker's Advantage

The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But big change also offers big opportunities. How do you leverage change to go on the offensive? Ram Charan's The Attacker's Advantage is a game plan for winning in an era of ambiguity, volatility and complexity, when every leader and every business is being challenged in new and unexpected ways. Charan, an advisor to CEOs, offers practical tools that will help readers: Build the perceptual ability to see around corners and detect those forces that could radically reshape a company or industry; Have the mindset to see opportunity in uncertainty; Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors; break the blockages that can hold your company back, know when to accelerate and shift the short-term and long-term balance; and, make your organization agile by aligning people and priorities. The book provides a simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world and scaling it up quickly ahead of the traditional players.