PwC announced the formation of its Digital Services business, with over 2,000 digital consulting professionals around the world committed to helping clients compete and thrive in an increasingly digital world.

Through its Digital Services, PwC is now providing clients with a new kind of digital consulting, which will help companies engage with their customers, suppliers, stakeholders and employees, and keep their products, services and business model both exciting and relevant, says Juan Pujadas, PwC Global Advisory Leader.

The team has been built around recent strategic acquisitions; Strategy& (formerly Booz & Company), Diamond Management & Technology Consultants, PRTM, Logan Tod & Co., Ant's Eye View, BGT Partners, Intuity, and Stamford Interactive. Strategy&'s digital capabilities (formerly Booz Digital) were ranked as a leading provider of digital strategy in the 2013 Kennedy Vanguard™[1] report, Digital Strategy Consulting.

"PwC is unique in delivering practical outcomes by combining creativity with business impact" Pujadas says. "Bringing together capabilities in consulting, deals, tax, and risk management globally enables us to help clients address all facets of digital business from strategy through execution."

"Eighty-one percent of CEOs who participated in PwC's 2014 CEO Survey said that technological advances are the most important trend to transform their business over the next five years; yet PwC's 2014 Digital IQ Survey found that most companies are not prepared to address the challenges and opportunities of digital," added Pujadas.

"Only 20 percent of companies even claim to have a strong 'digital IQ' – the ability to understand, value and weave technology throughout the business. Our Digital Services teams can help companies harness the power of the digital world to create new standards for innovation, agility, service and impact."

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