Holland America Line (HAL) knew it was time to explore the uncharted waters of mobile technology, but wasn't sure where to begin. The Seattle-based cruise line turned to Slalom Consulting for strategic guidance on making their once-in-a-lifetime experiences come to life on a mobile device.
The Challenge
After helping construct their mobile strategy and soliciting employee suggestions for the company's debut mobile application, the Slalom project team was entrusted with HAL's first mobile initiative: a user-friendly tablet app for Shore Excursion (Shorex) Managers. User interviews provided insight into challenges and real-world use cases, such as limited connectivity at sea, the distractions of a bustling ship, and periodic lines at the ship's shore excursion desk.
The Solution
HAL's Shorex managers needed an intuitive app to give passengers an at-a-glance overview of shore excursions, complete with colorful pictures, trip details and availability, and booking functionality. The Slalom team delivered a sleek tablet app that empowers Shorex Managers to provide guests with informed excursion opportunities—with booking capabilities—from onboard the ship.
The Result
Delivered on time and on budget, our solution broadens the reach of Shorex managers, minimizes lines for guests, and improves the guest experience. Now, instead of straining to see a manager's desk monitor, guests can swipe to browse a visual collection of exciting destinations and activities from the comfort of a pool chair. This tablet app is just the start for Holland America Line. Together with Slalom, the cruise line is navigating the next steps in their mobile strategy with a primary goal in mind: enriching the guest experience. Slalom's app for HAL was recognized with a 2013 Mobilizer Award by Mobile Enterprise Magazine.
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