KPMG will acquire the analytical solutions company Link Analytics LLC, expanding the U.S. audit, tax and advisory firm's sophisticated data and analytics capabilities to help clients drive growth through customer acquisition and loyalty, and big data monetization.
The transaction is expected to close in the near term. Financial terms of the agreement will not be disclosed.
"Data is everywhere, and today's consumers are more informed and discerning regarding products and services, and this has produced a critical need for companies to understand what drives those behaviors," saYS Alton Adams, a KPMG principal in Management Consulting and U.S. leader for Customer Strategy & Growth. "Increasingly, the ability to gather, analyze, contextualize and disseminate data is critical to our clients' growth aspirations, and the acquisition of Link Analytics dramatically accelerates our ability to embed advanced analytics inside our clients' organizations."
Link Analytics, based in Atlanta with teams in Knoxville, Tenn., and Seattle, works with Fortune 1000 companies in the United States. The company specializes in developing scalable business analytics applications, including customer experience, large-scale social network analysis, and network optimization. Link Analytics' solutions operate on various platforms, from Netezza to Teradata to Hadoop, while also utilizing shared memory computing resources that rank among the world's most powerful. They are the only analytics company represented in the Graph 500 computing benchmark. Link Analytics was named to CIO Review's 2013 List of "Most Promising Big Data Companies."
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