The companies most able to adapt in turbulent times increase market capitalization by up to 31 percentage points per year, according to a ranking of the most adaptive companies from The Boston Consulting Group.
In the first list of its kind, BCG has analyzed the financial results of more than 2,500 U.S. public companies in a wide range of industries to determine the 27 most adaptive companies during periods of high turbulence in the business environment.
The ranking uses the proprietary BCG Adaptive Advantage Index to measure how well a company adapts its business model to turbulence. The report, The Most Adaptive Companies 2012: Winning in an Age of Turbulence, found: Turbulence strikes more frequently, more intensely, and for longer durations than in the past; Adaptiveness creates both short-term and long-term value; Adaptiveness creates a performance gap between the top performers and the rest of the pack; and, Adaptiveness predicts future performance, among others.
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