North Highland launched Enfathom, a new business intelligence (BI) and analytics solutions division created to help clients organize and analyze their data to produce meaningful, actionable insights. Enfathom will enable its clients to better understand customer behaviors and buying preferences, improve pricing and profitability, increase supply chain efficiency and control, streamline product development, and manage and integrate data to make better, timelier decisions.
"One of our core strengths is our ability to both define and implement strategic solutions for our clients," says Dan Reardon, CEO of North Highland. "Because of the complexity of today's business environment and the onslaught of data, effective business intelligence tools are essential to provide current and predictive analysis of business operations for our clients. By combining BI implementation and analytics with a focus on business results, Enfathom delivers a full spectrum of integrated information management solutions."
Enfathom will be led by Craig Sanders, who has more than 20 years' experience helping clients obtain and leverage analytics to enhance revenue, reduce costs and improve decision-support processes and customer relationships. Sanders also has served as leader of North Highland's Philadelphia office and has helped execute more than 200 BI and analytics solutions for some of the world's most recognizable brands.
"Business data and the speed at which it hits us has grown dramatically in recent years. The capacity to create value from 'big data' is a game changer among the most innovative and profitable companies," Sanders says. "At Enfathom, we will empower our clients to better understand and unlock the power of this data—helping them identify areas for new revenue and transformative performance improvement."
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