As the economy continues to recover, senior executives are shifting their priorities towards growth and the future and away from cost reduction and other survival mode strategies, according to findings from "Leaders of Change: Companies Prepare for a Stronger Future."
The report was conducted by the Economist Intelligence Unit and was sponsored by Celerant Consulting. Other findings of the report include: Executives' top two objectives for change management initiatives were increasing revenue (55 percent) and preparing their organizations for the future (52 percent).
Last year, 66 percent of respondents cited cost reduction as the primary goal. The report's quantitative findings come from a survey of 288 senior executives conducted in November 2010.
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